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| Photos (prints, slides, negatives) Text Brochures Business cards Flyers Product shots Product samples Press releases Price and part lists Frequently Asked Questions Shipping and handling charges and constraints Warranty policy Privacy policy Return policy Guarantees True and believable testimonials Endorsements from known sources Credits Bios History Education Certifications Awards Case studies Photos of yourself, staff and location Transcripts of interviews Industry recognition Map and directions Hours of operation Locations locally, nationally or internationally |
also consider these.......
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Do you have a business slogan or catch phrase? How will you use it to your company's advantage on the web site? Consider the features of your products and/or services. List their strong points. Consider the major topics for your site (i.e. Products, Services, Information, How to Contact us, Galleries, etc.). Consider types of components to include other than still photos and text (e-commerce, affiliate programs, virtual reality images, java applets, backend database integration, survey forms, feedback forms, opt-in newsletter management, referral forms, etc.). Consider credit cards the site will accept (Visa, MasterCard, AMEX, Discover). Consider including unique content on your site. Since most surfers are seeking information, the best sites are those that become hubs or portals. A site that contains large amounts of information (not readily available elsewhere) directly related to the product or service being sold may be far more successful than one that that only offers a product or service. What can be done to add value to products and services? What are your delivery policies? Consider any special shipping and handling charges or constraints on international orders. Consider using a survey form to gather information from your visitors. |
